Leo
8 Aug 2025
AI tools for marketers
AI is no longer a bonus in your marketing stack—it’s the backbone. Whether you're building a campaign, creating content, or analyzing performance, there's likely an AI tool doing it faster, cheaper, and better.
You probably already know the big names like ChatGPT, Gemini, and Midjourney. They’ve become default tools for copywriting, brainstorming, and visual concepting. But beyond these headline grabbers, there’s a second layer of tools helping marketers across the board—from presentations and video to ad creation, email personalization, and data analysis.
Here are 10 powerful, under-the-radar AI tools every marketer should explore in 2025:
1. Gamma – For Presentations & Pitches
Gamma helps you create stunning, interactive presentations from a simple text brief. It's a favorite among marketers who need client decks, pitch narratives, or campaign explainers built fast. Just describe what you want, and it builds the slides—copy, visuals, structure and all.
2. Pika Labs – For AI Video Generation
Pika generates short, high-quality AI videos from prompts. Great for concept visuals, storyboarding ads, or even early-stage motion posts. It’s particularly good at character-based scenes and ad-like compositions.
3. Runway ML – For Advanced Video Editing
Runway goes beyond prompt-based video creation. It lets you remove objects, add effects, generate scenes from text, or even train your own custom video model. It’s widely used for post-production by marketers working with limited resources.
4. Lavender – For Writing Better Marketing Emails
Lavender is an AI email assistant built for marketers and sales teams. It scores your email drafts in real-time, suggests stronger CTAs, improves personalization, and helps you boost open and response rates.
5. AdCreative.ai – For Generating Ad Creatives
This tool uses AI to generate hundreds of ad banners, social post templates, and headlines optimized for performance. Ideal for marketers testing different creatives across Meta, Google, or LinkedIn Ads.
6. Surfer SEO – For Content Optimization
Surfer analyzes your blog or landing page content in real time and recommends structure, keyword usage, and tone based on top-performing pages in your niche. Great for marketers who care about organic traffic.
7. Taplio – For LinkedIn Personal Branding
Taplio helps build your LinkedIn content calendar, suggests relevant viral post ideas, drafts content in your voice, and even schedules it. If LinkedIn is a key channel for you or your brand leaders, this is a must.
8. Beautiful.ai – For Quick Visual Reports
Ideal for fast, professional-looking pitch decks or client reports. It auto-adjusts layout, aligns visuals, and ensures brand consistency—saving hours of fiddling in PowerPoint.
9. Mutiny – For Website Personalization
Mutiny lets marketers personalize landing pages dynamically—based on user industry, location, or past behavior—without needing dev support. It plugs into your CRM and boosts conversion instantly.
10. Descript – For Podcasts & Reels Editing
Descript lets you edit videos and podcasts like text documents. Perfect for marketers repurposing interviews, webinars, or voiceover-heavy campaigns into short-form content.
Final Thought
Knowing how to prompt ChatGPT or generate with Midjourney is just the start. These 10 tools give you execution power—so you can build faster, test smarter, and create content that actually performs.
Keep experimenting. The marketers who win in 2025 won’t be the loudest—they’ll be the most efficient.